Marketing Daily: Nissan Readies GT Academy Program With Gran Turismo 5

Nissan’s European marketing arm is launching its next iteration of GT Academy, a European program that gives top-notch virtual race car drivers the chance to become the real thing. Through a deal with London-based Sony Computer Entertainment Europe (SCEE) Nissan’s sports cars 370Z and GT-R are among the hundred or so models the automaker has in the game.

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